The Branding Table is made up of three sections: purpose, identity, and strategy. Usually, an agency or a strategy consultant helps with defining brand platforms and long-term strategies for ONE of these sections, or a few mixed elements. For example, maybe a strategy consultant will help you put your purpose into words. A design agency provides a platform for your identity. Or an advertising agency or a social media agency defines a communication strategy.

The Branding Table makes it easier for you to take control of your ENTIRE brand platform. So that you and your suppliers can ensure that all the parts of your brand platform hold together and can create synergies. Therefore, The Branding Table brings together all the elements and three kinds of brand guidelines that a brand needs and makes great use of. Especially when all the elements get to work together, as part of the same, holistic brand strategy.

It all starts with your purpose. Simply because there is no other way to great success but to “start with why”. Love is the answer, also to profit. Wishing you a fantastic and extra-loving weekend! 💜💙💚💛🧡❤️