The red color of the purpose section in The Branding Table is no coincidence. Red is the color of the heart, the color of love and strong emotions. Only your purpose can stir emotions, create engagement and make you important in the world and people’s lives. Through your products, services, relationships, solutions, and messaging. 😍

A professionally and spot-on defined purpose is not only the key to your employees’ motivation and your organization’s desire to grow. Your purpose is the foundation of your entire business and your entire brand. The purpose elements should clarify why you exist, and specify and express in what way your brand and your business offers are important. 

Your rational business idea is just as vital to your purpose as your emotional values are, and The Branding Table unites the two. To form a unique, meaningful, and irresistible business concept. That no one else can copy. The foundation for that is your Value Creation, which in turn is based on your strongest customer advantages and unique skills. 👏

Ask us for personal guidance in a Branding Speed Review™ of your brand’s value creation status. It’s totally free!! 🤩