What’s more confusing than having two completely different groups of clients that are just as important? This dilemma would mean an end to many businesses with internal arguments and endless disagreements about whom to prioritize. Airbnb needed to target two groups when it began disrupting the hospitality industry: guests seeking accommodation and hosts wanting to rent out their space. Most of the hosts’ rooms have more character than hotels, and they tend to be located in neighbourhoods where people live. As guests travel, they learn from local knowledge shared by hosts and feel comfortable wherever they go.

This creates a two-in-one value proposition:

We offer truly local experiences (X) for travelers (Y) so hosts get additional income (Z)

In their own words: “Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.”

https://news.airbnb.com/about-us/

Even though Airbnb has gone through different stages of growth since its first launch, its core business idea is the same. Enabling them to keep focus, clear messaging, and focused business development.

Have you written down your Business Idea? Download our Purpose Worksheet and gather your team for an awesome discussion!