Your story is the narrative that captures the essence of your brand and defines your journey. It’s the story of how your business came to be, what it means to be part of that company, and how you want to make the world a better place.

The importance of having a brand story is that it helps you understand who you are as an organization, and where you’re going in the future. When people hear about your brand story, they get excited about being involved with it—and even more so if they can see themselves being part of it.

The best way to think about this is that if you don’t have a brand story, you’re just another random business making stuff for people who need stuff made. But if you do have a brand story, then people will know why they should buy from you instead of someone else (or just making their own stuff!).

A good brand story will:

• Clearly convey who the company is and why they exist
• Be consistent across all platforms (website, social media profiles)
• Convey the company’s values and principles