When writing your brand story, you’ll need to think about the following:
- The moral of the story. What message do you want your story to share
- What’s the plot? You need a journey to captivate your audiences
- Characters that the audience can recognize and connect with
- Challenges and problems to overcome
- A turning point in the story
- A decision that creates change
- A good ending to wrap everything up!
Some of the best brand stories have three common themes:
- Universal Theme: A core message connected to our emotions. What problem are you solving?
- Transformation Theme: Showing how the brand has evolved through experiences and actions to be able to solve a problem.
- Highlight the pain/gain: describing what could be lost or won through the story.
Why not try to describing your journey in this different ways? Which one creates the most powerful story for you?
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