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Here it is great to be in group to get different perspectives.

  1. Start by gathering all images that you have used in the past and spread them out on a table. 
  2. Add inspiration from other sources, f ex famous brands, social medias, artists, pop culture, etc
  3. Sort the images form above into two groups which ones you like and dislike. Discuss your decisions in the group.
  4. Select the images that best reflect your position and your personality.
  5. Describe these final images with a couple of rules that nee to apply to your images. 
  6. Write these criterias down in a list to help make image decisions in the future.

Once you have gotten a list to help find good images for your brand, you can also write down rules to help you avoid choosing bad images.

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