Most companies only use sight to create an impression of their brands. Sight is the most commonly used sense in advertising, but it’s not the strongest. In fact, it’s actually the weakest of all five senses when it comes to creating a connection to a brand. This is because sight is highly subjective; what one person sees as beautiful might be completely different from what another person sees as beautiful.

Hearing is much more universal because it’s tied directly to emotion and memory. If you hear a song that reminds you of your childhood, for example, it will probably make you feel happy—even if you can’t remember what that song was called or who performed it originally.

Smell is another powerful sense because we can’t consciously ignore smells like we can with sights and sounds. When we smell something pleasant, our brains almost immediately associate that smell with positive memories or feelings—and vice versa for unpleasant smells! 

Touch is very important in creating brand experiences because it allows customers to interact with your product directly (for example, holding a bottle). It also makes them feel more connected with your product because they’re able to experience it on their own terms without having their senses filtered through someone else’s eyes. 

How can you improve you brand by using other senses?