This is Vision Zero

In 1995, Vision Zero turned the traditional view of road safety work upside down. The focus switched from the prevention of accidents to that no-one should die or be seriously injured in traffic.

This aligns the Swedish transport system with the same values that apply to safety in society as a whole. In working life, and within the rail, shipping, and air transport sectors, it goes without saying that no deaths should occur as a consequence of accidents.

This is a challenging vision, but something that anyone can align with. The road is something that the entire society needs and Vision Zero takes it upon themselves to create safer roads, vehicles, and environments to make sure that one day, they will fulfill their vision. 

Read more about Vision Zero here.