When you think of Headspace, what do you see?
A playful, colourful brand that’s full of life? You’d be right! Headspace is a visual brand. Once you have seen it, it is unlikely that you will forget its design.
Headspace is a great example of how a brand can convey its personality in its design. It uses bright colours, bold fonts and playful images to create an atmosphere that’s fun yet professional at the same time. The idea behind this is that when potential customers visit their website or pick up one of their magazines, they should feel like they are about to have a good time—even if they’re looking for something serious like information about depression or anxiety.
The design is most effective in the app. Tackling the heaviest and pressing matters, the user experience makes depression easier to deal with and more engaging. Making the users stay active using the app and as a result improve their mental health. Proves the case that design can change peoples lives.