This global purveyor of whooping-good, flame-grilled burgers is an excellent case of how a brand’s values are applied in the everyday. A bit of research uncovers that Burger King’s core brand values rest on the concepts of:

• Teamwork
• Excellence
• Respect

These core brand values are ideally exemplified at every level of the business and the brand’s operations. From creating an environment where all team members work together and creating a sense of family.

We can also begin to see that these values begin to unify their global team as well under this common banner: an organization of people who are excellent in their respective fields, working together towards Burger King’s common goal and vision of being, “the world’s favorite, innovative burger restaurant.”

Read more about Burger King here.