To get new, creative ideas for your tactics, we can get inspiration from your Creative Concept and work backwards through other branding elements.
Step 1
Start by writing down your creative concept. Ask yourself how your creative concept can help you…
- ..overcome your obstacles?
- ..take advantage of your opportunities?
- …impress your audience?
- …enhance your channels or create new channels?
- … improve your message?
Look at these answers and see what options are possible.
Step 2
From the answers above, write down what new tactics have come about from your answers.
What tactics can you use to get closer to your objectives?