To get new, creative ideas for your tactics, we can get inspiration from your Creative Concept and work backwards through other branding elements. 

Step 1

Start by writing down your creative concept. Ask yourself how your creative concept can help you…

• ..overcome your obstacles?
• ..take advantage of your opportunities?
• …impress your audience?
• …enhance your channels or create new channels?
• … improve your message?

Look at these answers and see what options are possible.

Step 2

From the answers above, write down what new tactics have come about from your answers.

What tactics can you use to get closer to your objectives?