Here it is great to be in group to get different perspectives.
- Start by gathering all images that you have used in the past and spread them out on a table.
- Add inspiration from other sources, f ex famous brands, social medias, artists, pop culture, etc
- Sort the images form above into two groups which ones you like and dislike. Discuss your decisions in the group.
- Select the images that best reflect your position and your personality.
- Describe these final images with a couple of rules that nee to apply to your images.
- Write these criterias down in a list to help make image decisions in the future.
Once you have gotten a list to help find good images for your brand, you can also write down rules to help you avoid choosing bad images.