The elements in the purpose section are carefully selected to form a strong unit. Together, they should communicate a short, clear, and emotionally engaging description of your business. How it works, and within what framework you aim to develop it … What you make money from. The customer groups you offer your products and services to. Your brand architecture. Your overall business goal. The altruistic reason why you go to work every day. The holistic and visionary goal that your business contributes to. Your most important customer advantages. The core values ​​that you actually live by and could never forget. And finally, the overall value you provide.

To start the process: gather a team to discuss these things, and simply press the button to “record” what is genuine. The things that trigger your commitment the most. Talk, talk and talk, write, re-write, think and think again, discuss, shorten and shorten again. Until the few clear and engaging words that remain can be quickly read or presented. To give the listener goosebumps, and also get an instant understanding of what you do and why. Knowing exactly what you want and why, and being able to share all of that. In no more than 3 minutes … That’s amazingly powerful! ⏺👊

Good luck with your awesome pitch-work. Let us know if your team needs our free guidance and we’ll get back to you. ❤️