If you want to be successful in business, you need to start with your customers. Who are they? What do they need? How can you help them?
You might be surprised by what you find when you answer these questions. Your customers aren’t always whom you think they are. It could be another company or even a government agency that needs your help with something. Sometimes a customer isn’t even the person who’s paying for your product!

But no matter who your customer is, there’s one thing that remains the same: You have to know what they need and how to meet their needs. It’s about understanding one another and building a strong relationship. If you can do that, you’ll have a better chance of keeping them happy and helping them grow.

Have you written down your customers? Download our Purpose Worksheet and get it down on paper along with all the other purpose elements.