The world is full of opportunities, but it’s hard to know where to start. For your brand, you need to strategically see what opportunities there are for marketing, campaigns, collaborations, and business development. Starting in the most difficult places is an excellent place to start.

You will quickly find that there are countless possibilities for you to choose. But that doesn’t mean you should take every chance that comes your way. In fact, it’s important to know when to pursue opportunities and when not to. Saying no, is just as important as saying yes.

If you don’t understand what makes an opportunity good or bad, then you’re just throwing darts at a dartboard without any idea of what to look for—and that will only lead to disappointment. Some opportunities are easier to take than others. Before taking that opportunity, double check your objectives to make sure that this opportunity is the one that has the most effect. 

The key is knowing what opportunities are out there for you.