Any action taken to accomplish a particular objective is a tactic. For instance, you might use methods like email marketing or social media posts to reach more customers to boost sales. Instead of creating things from scratch every time, defined tactics help you be more effective.

Tactics are very different from strategy. Many companies often plan strategies that are actually more short-term and action specific. In other words, their strategies are actually tactics which means they are lacking long-term thinking. 

Your long-term plan for achieving your objectives and defining success is called a strategy. The specific actions you take to get there are known as your tactics. Your strategy should be based on a clear understanding of your goals, your target audience, and the factors that influence customers to choose your company over rivals. Your strategies should be centered on how you’re going to get there—the steps you’ll take to accomplish those objectives. 

Are you confusing your strategy with your tactics?