Number one. This is where everything begins. Your big bang. 

Yes, it’s about how you plan to make money or how you already make money. After all, this is business. What you say here lays the foundation of your purpose and your very reason for being. It takes money to make value creation possible and that’s why these elements are placed at each end of your purpose section in The Branding Table. When writing your business idea, keep it clear and simple so that anyone can understand why your brand will be successful. In our next post, you’ll get some tips on how to go about it! 

But first of all, stop for a while and think about: 

What’s your spark? ☄️🤩🌎