Images are any still or moving image that reflects your brand, customers, products or situations. These can be photographs, videos, collages or illustrations. It’s important for brands to think about which images they use because it can help them better reflect their position and brand personality.  It’s not just about looking good—it’s about looking like you!

Many brands are guilty of just pasting in stock images, but this is a mistake. Instead, you should be thinking about the quality of the image, as well as what it says about your company and what you’re trying to communicate. 

Stock photos are fine for some things, for example if you want to show people in extremely general situations, places or actions. But if you want to show what kind of people use just your products and where they use them, don’t think of stock photos as an option. They’re too generic and make it seem like everyone uses your product in the same way. The best way to show how your product fits into people’s lives is to show real people using it in real situations.